PHILIPPINES, APRIL 2011 - Guerrilla Advertising Design partnered with GlaxoSmithKline for 2011’s dry humor 360 campaign “Iba Ang Laban Ng Bakunado” (roughly translated, The Vaccinated’s Defense is Different). Guerrilla won the account after a four-way pitch involving Ace Saatchi & Saatchi, Campaigns & Grey and Y&R Philippines.

The agency’s tactical messaging addressed audiences at touch points where they could get the flu virus—everywhere, even on the streets. With absenteeism as the main setback of the flu, the agency took a step towards another feature of the flu-ridden population: “presenteeism”.  A word not yet recognized in dictionaries, presenteesim is the antidote to absenteeism wherein a person with colds toughs it out and goes to school or work.

PHILIPPINES, SEPTEMBER 2010 – UNICEF (United Nations Children’s Fund) an agency of the United Nations (UN) devoted to serving the world’s children has chosen Guerrilla Advertising Design as one of its creative agencies.  UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.